World's Best Salespeople Greatest Sales Stories HB w/ DJ :: FREE Shipping

• Hardback book with Dust Jacket by Robert L. Shook
• Over 245 pages
• Copyright © 1995 by Robert L. Shook

" Mary Kay Ash, Ace Greenberg, Tom Hopkins, Richard Luisi, Ross Perot, Zig Ziglar.
These are just some of the master salespeople with a fascinating and unique tale to share with you - each tale offering a lesson, valuable insight, or nugget of wisdom about launching of a super sales career.
Here's a once-in-a-lifetime chance to hear them explain in their own words the particular circumstances that led up to their most rewarding sales breakthroughs and what they learned from their experiences.
Put their valuable insights to immediate use in your sales career- insights that will enable you to:

• Master the simple secrets of The Initial Approach
• Sell yourself to practically anyone
• Win over the most skeptical customer
• Take charge of the sales interview- even with the obstinate prospect
• Take full advantage of any and every assigned territory
• Close even the sale that seems lost ... and much more ! "

" Imagine being invited into a room filled with America's most successful and enthusiastic salespeople- listening to them trade tales of what led up to their most rewarding sales breakthroughs. "

" Imagine that you could glean from every one of these immensely entertaining and colorful stories a singular lesson to use that very same day !
Essentials such as making sure you:
sell to the "right" person ...
understand why your manager can't assign you a "bad territory" ...
know how to turn a "lost" sale into a closed sale ...
give the kind of service that makes your customers feel guilty even thinking of doing business with your competition. "

" Even if you never actually sit down with any of these top salespeople, you do have the opportunity to listen and learn from their most fascinating sales stories.
This concise, diverse sampling of colorful and enlightening tales is guaranteed to entertain you, while it inspires and teaches you.
Robert L. Shook. himself a super salesman as well as a best-selling author, has collected the best sales stories from today's hottest achievers- men and women who have established reputations in a wide range of industries:

• Mary Kay Ash, founder and head of Mary Kay Cosmetics
• Ace Greenberg, head of Bear Stearns
• Tom Hopkins, motivational speaker and sales trainer
• William R. Chaney, CEO of Tiffany & Company
• Richard F. Connolly, Jr., Paine Webber's # 1 stockbroker
• Betsy Martin, publisher of MONEY
• Mary Kottich, one of Century 21 Realtors' top agents
• Isadore Sharp, CEO of Four Seasons Hotels, Inc.
• Richard Luisi, Electrolux's all-time greatest salesman
• William Odom, Chairman of the Board of Ford Motor Credit Company and mastermind of the great Superdome sale "

" Each "as told to" tale serves as a wellspring of guidance for the person who gets out of bed in the morning to sell or service customers.
Each story offers an unusual lesson, nugget of wisdom, or memorable insight that you can profit from today ...
tomorrow ...
and every day for the rest of your life. "

Summary of Contents include:

" Introduction
Acknowledgments

PART ONE. MENTAL ATTITUDE

PART TWO. THE INITIAL APPROACH

PART THREE. SELLING YOURSELF

PART FOUR. INNOVATION

PART FIVE. SELLING SOLUTIONS

PART SIX. CREATING A SENSE OF URGENCY

PART SEVEN. CLOSING THE SALE

PART EIGHT. SERVICING THE CUSTOMER

Afterword "

Both the book and dust jacket are in very good to excellent condition with only minor wear.
There are a few light stains on the top edges of the pages, mostly visible from the side view.
No torn or ripped pages.
No other markings or writing.

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