Webonomics HB w/ DJ | |
Nine essential principles for growing your business on the world wide web
Contents include: " Introduction: The Foundation of Webonomics One: The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience Two: Marketers Shouldn't Be on the Web for Exposure, but for Results Three: Consumers Must Be Compensated for Disclosing Data About Themselves Four: Consumers Will Shop Online Only for Information-Rich Products Five: Self-Service Provides for the Highest Level of Customer Comfort Six: "Value-Based Currencies" Enable You to Create Your Own Monetary System Seven: Trusted Brand Names Matter Even More on the Web Eight: Even the Smallest Business Can Compete in the Web's Global "Marketspace" Nine: Agility Rules- Web Sites Must Continually Adapt to the Market Epilogue- The Web Effect- How It's Changing Life As We Know It Appendix: A Directory of Important and Intriguing Web Sites " It is in very good condition with minor wear to the dust jacket. | |
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