CLICKS AND MORTAR " PASSION DRIVEN GROWTH IN AN INTERNET DRIVEN WORLD " - Hardback book with Dust Jacket by David S. Pottruck, President and Co-CEO, Charles Schwab
and Terry Pearce, Founder, Leadership Communication - Foreword by Lew Platt, former Chairman and CEO, Hewlett-Packard
- Over 300 pages
- " The Jossey-Bass Business & Management Series
- First Edition
- Copyright 2000 by Jossey-Bass Inc.
" In a world where companies are rushing to add an "e-" to everything they do - e-commerce, e-tailing- the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership, and the transformation of business practices will help leaders, employees, investors, and customers all come out on top in this high-stakes, opportunity-rich economy. " " The phenomenal rise of the Internet may seem to have transformed everything about business. But according to two men who have been at the forefront of the Internet's impact, some important things haven't changed: The future still belongs to passionate companies made up of passionate people. In this book, Schwab co-CEO David Pottruck teams up with leadership master and best-selling author Terry Pearce to show what it takes to build a high-growth organization in today's electronic environment. " " Passionate companies have cultures that are created and sustained on purpose and that support individual contribution, team play, and risk-taking. Passionate leaders are driven by their own personal values and a desire for the health and success of their organizations and people, not merely the promise of an IPO payoff. Passionate business practices are dynamic, and they are anchored by the principles that made the company a success in the first place. " " In Clicks and Mortar, Pottruck and Pearce translate their experience working together at one of the world's fastest-growing financial services companies, The Charles Schwab Corporation, into practical advice that will help other organizations adapt to changes prompted by today's technology-driven business revolution. Through many stories and examples from Schwab, start-ups, and Fortune 500 companies, the authors show how organizations can marry technology with the best qualities of people to create the perfect environment for profitable success. " Summary of Contents includes:
- " Foreword
- Preface
- Acknowledgments
- About the Authors
- PART ONE: CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE
- 1. Building a Culture for Growth
- 2. Sustaining Culture Day to Day
- 3. Cultivating Commitment Through Diversity
- PART TWO: LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH
- 4. Living Leadership as a Person, as a Company
- 5. Leadership Communication
- 6. Generating Ideas and Innovation Through Leadership
- PART THREE: MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD
- 7. Creating the Future with Measurement
- 8. Understanding Technology and the People Who Build It
- 9. Marketing: Your Company's Voice, Your People's Promises
- 10. Brand and Customer Experience: The Heart of a Passion-Driven Business
- Dialogue on the Future
- APPENDIX A: TIMELINE OF SCHWAB'S GROWTH
- APPENDIX B: SCHWAB'S VISION, VALUES, AND STRATEGIC PRIORITIES
- APPENDIX C: DAVE'S TOP TEN AD TIPS
- NOTES
- INDEX "
The book is in very good to excellent condition with only minor wear to the dust jacket and some wear along one edge of the cover. No torn or ripped pages. No markings or writing. |