BUSINESS HB by O.C. Ferrell / Geoffrey Hirt | |
Summary of Contents includes: " Part I Contemporary Business Chapter 1 Introduction to the Business World Chapter 2 The American Economy Chapter 3 Ethics and Social Responsibility Chapter 4 Forms of Business Organization Chapter 5 Small Business and Franchising Part II Management Chapter 6 Management Principles Chapter 7 The Role of Organizations Chapter 8 Human Relations Chapter 9 Human Resources Management Chapter 10 Labor Unions and Labor Management Chapter 11 Production and Operations Management Part III Marketing Chapter 12 Marketing Principles Chapter 13 Product and Price Chapter 14 Distribution Chapter 15 Promotion Part IV Financial Management Chapter 16 Money and the Financial System Chapter 17 Accounting and Financial Statements Chapter 18 Short-Term Finance: Working Capital Management Chapter 19 Long-Term Finance: Stocks, Bonds, and Securities Markets Chapter 20 Risk Management and Insurance Part IV Special Topics Chapter 21 Computers and Information Systems Chapter 22 International Business Chapter 23 The Legal Environment of Business " This book is in very nice used condition with minor edgewear to the cover. | |
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